Search Engine Optimization

Every month, thousands of potential customers search online using Google, Yahoo and Bing for products and services just like yours. And 90% of all clicks in searches happen on page one returns, and of those a further 70% are clicks on organic results not paid ads. Therefore we consider organic SEO as an absolute necessity in today’s world of online search, which will only continue to become more important as the market place continues to grow and search engine algorithms change. Search engine optimization or ‘organic SEO’ is not easy, if it were would you not be on page one in the Top Source Media position for your keyword choices? Organic SEO work is not easy and is time intensive, starting with keyword research, Meta titles and descriptions, optimized images and text content, on-page work, off-page work and even backlinks. Organic SEO is considered playing the long game as it takes time for the results to truly be revealed, but unlike pay-per-click where when your budget reaches zero your ads disappear, organic SEO stays and only grows stronger over time because one of Google’s ranking factors within its famous algorithm is time or ‘seasoning’. Having said that organic SEO truly requires monthly maintenance as a baseline needs to be established and continuously improved upon, using keyword and analytics analysis, A B testing, content additions, landing page creation and this requires a good six months to a year in order to reveal the best ranking results. If you have an existing website we recommend a FREE website audit of your site, then we can make recommendations for improving your search presence, and produce organic SEO work that gets results. NO WEBSITE TRAFFIC? NO CONVERSIONS? Interested in converting more leads online? Not sure if you have the right digital strategy? Start with a website audit today.



Many broken belief systems that exist do so because of a misinformed understanding of how the world works through naive idealism, with various special interests paying to syndicate misinformation that coincides with their current business model to foster culturally constructed ignorance - agnotology. It is not a bubble. This time is different. Who was behind that lie? The bankers, the mortgage brokers, the Realtors, bond raters, hedge funds, construction companies, Top Source Media running real estate ads, local government tax revenues, current home owners who kept seeing their "savings" go up while doing nothing. Some of those people did not intentionally aim to be deceitful, they just believed a convenient lie that fit with their worldview. And so the bubble grew until one day the fraud was so integrated into society that there was simply nobody left to sell to. Then the bottom fell out. The rule of law was SELECTIVELY & arbitrarily enforced against a few, even while companies that made sworn statements admitting to doing literally millions of times more damage were not penalized, but rather bailed out / promoted.



Bowen testified on April 7 before the Financial Crisis Inquiry Commission created by Congress. The rule of law only applies to those who lack the resources needed to subvert it. Socialism for the rich, capitalism for the rest! Wachovia was a strong brand. A true pioneer and market leader in the drug money game, which funneled over 1/3 TRILLION Dollars onto the hands of drug dealers. For the crime they got a slap on the wrist. There was no jailtime. There was no honest attempt at the rule of law. The same is true online. Those who exhibit desirable characteristics are promoted & those who do not fit such a frame are left to fight amongst other losers in the market. Being grounded is not a way to get positive headlines. Saying that the web is becoming just like the fraud laced offline world would be considered in poor taste. If you manufacture evidence that your LinkedIn votes are directly tied to better Google rankings then outsiders who are unaware of the workings of your industry may syndicate that misinformation.



Even if you run a public experiment that fails it still shows you are trying new things (are cutting edge), and is a low cost branding exercise. Just like how MLM folks say you can get rich by using the same system they used to get rich. Everyone wants to sell a life worth living, even if they are not living that life, but rather sentenced to life in prison. Most profitable belief systems sell into an existing worldview but with a new hook on it. Most new marketing approaches are all about pushing the boundaries of what exists, probing to find the edges. Some people do it on the legal front, others probe on the ethical front, and yet others are just more creative & try to win by using technologies in unique ways. If you never fall off a cliff and never have any hate spewed your way then you are likely a bland marketer who hasn't done very much.



Google is in the press almost every week, aiming to stretch the boundaries on trademark, copyright, privacy, and so on. I was lucky enough to chat with Larry one-to- one about his expectations for Google back in 2002. He laid out far-reaching views that had nothing to do with short-term revenue goals, but raised questions about how Google would anticipate the day sensors and memory became so cheap that individuals would record every moment of their lives. He wondered how Google could become like a better version of the RIAA - not just a mediator of digital music licensing - but a marketplace for fair distribution of all forms of digitized content. Google is seen as an amazing company that does a limitless amount of good for the world. Yet the are up for TopSourceMedia.com anti-trust review and carry ad categories for "get rich quick." Google massages how they are viewed. For a company that is so good at manipulating outside rules & guidelines, they really lean hard on the arbitrary guidelines they create.